Organic performance remains incredibly strong. Website traffic increased by 7.4% this month, the site's average tracked search position improved to a highly visible 5.1, and St. Margaret's currently commands the highest AI search visibility of any tracked local facility.
Core site metrics for August 2026.
| Total ranking keywords (site-wide) | 453 |
| Tracked keywords (this report) | 40 |
| Traffic (Google Analytics), July | 1,791 |
| Traffic (Google Analytics), August | 1,923 |
| Google Ads Sessions | 45 |
| Google Ads Key Events (Conversions) | 16 |
All 40 tracked keywords, New Orleans / desktop, sorted by current position. 15 improved this period, 22 held their position, 3 shifted slightly.
| Keyword ⇅ | Position ⇅ | Change ⇅ | Volume ⇅ | Ranking Page ⇅ |
|---|
Real traffic and page performance from Google Analytics.
Sessions broken down by primary channel group.
Top 10 pages by Views (Google Analytics), August 1–31, 2026.
Campaign engagement and key events (conversions) generated through paid advertising during August.
Performance metrics by individual campaign.
| Campaign | Sessions | Engaged Sessions | Engagement Rate | Key Events |
|---|
How often the facility is surfaced in ChatGPT, Gemini, and Google AI Overviews for New Orleans senior-care questions (20 tracked prompts, 215 answers, August).
Presence rate across tracked AI prompts.
Major marketing initiatives and content developed during the August 1–31 reporting window.
We wrote, optimized, and published a 2,998-word guide written to catch families at the very start of the hospice decision — before they're searching for a provider, while they're still searching for the words to start the conversation. That's a real, high-volume gap: the site's current hospice terms (hospice new orleans, hospice in new orleans, new orleans hospice care) are all bottom-of-funnel provider searches, and none of the site's existing pages spoke to the earlier, more emotional stage families go through first.
It targets a cluster of long-tail informational searches this account wasn't ranking for at all (how to talk to a parent about hospice, difference between hospice and palliative care, when to start hospice conversations) and is built with clear "X is..." definitions and a full FAQ section — the exact structure Google and AI answer engines pull from for featured snippets and AI Overviews. It cites Medicare.gov, NIA, NHPCO, and CDC, which strengthens the page's own authority and, with a named author byline, feeds the site's overall Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) signal.
Internally, it links straight into /hospice-care-new-orleans/ and /services/hospice-in-home-services/ — the two pages carrying the site's existing hospice rankings — which reinforces their topical relevance and should help lift those terms over the next reporting cycle or two as the new page gets indexed and starts passing authority through.
We wrote, optimized, and published a 4,238-word guide walking through how families actually fund care — Medicare, Medicaid, VA Aid and Attendance, long-term care insurance, home equity. Cost is consistently one of the first questions a family has, and it's a large search category (does Medicare cover assisted living, Medicaid nursing home costs, VA aid and attendance benefits) that wasn't represented anywhere on the site before this.
This one is built as a hub: it links out to nearly every major service page on the site — both communities, long-term and short-term residency, respite care, therapy, and hospice — so it spreads internal link equity broadly rather than to a single page. That kind of cross-linking strengthens the whole site's structure and helps Google (and AI models) understand how St. Margaret's full range of services fits together.
Like the hospice article, it leans on sourced, quotable claims (Genworth's Cost of Care Survey, Medicare.gov, the VA, IRS Publication 502) and a full FAQ section, positioning it well for AI Overview citations on cost-related questions — a category families research early and often before ever searching for a specific facility.
Action items required from the St. Margaret's team to proceed with upcoming website updates.
In order to add the ability to process payments on the website for the upcoming non-profit comedy show tickets, we need your merchant gateway information (e.g., Stripe, PayPal, Square, or authorize.net API keys).
Please provide this documentation at your earliest convenience so we can configure the ticket purchasing functionality.